With the 2025 NWSL season on the horizon, it's time to evaluate which teams are setting the pace in terms of ambition and investment. This year's NWSL Ambition Rankings highlight the clubs that are not just spending money, but are strategically investing in their players, facilities, and long-term visions to elevate the league. Women's soccer has become a thriving platform for ambitious business minds, and the NWSL is at the forefront of this transformation. Here's a breakdown of the top contenders and the factors shaping their success.

Key Categories for Ambition Rankings

The rankings are based on six critical categories, each scored on a scale of 1 to 5:

1. Willingness to Spend on Players: Investing in top-tier talent.
2. Willingness to Spend on Stadium and Training Facilities: Modern infrastructure matters.
3. Creativity, Innovation, and Willingness to Try Something New: Breaking the mold to stand out.
4. Clear Long-Term Vision for the Club: A roadmap for sustained success.
5. Staffing Investment, On and Off the Field: Building a strong organizational foundation.
6. Local Media Market Relevance and Attendance: Connecting with fans and the community.

Top Contenders in the 2025 Rankings

1. Kansas City Current (28/30): Reigning champions of ambition, the Current opened a state-of-the-art stadium and unveiled a $1 billion waterfront development. Their teal branding is everywhere, and their focus on player development pathways sets them apart.
2. Angel City FC (27.5/30): With a valuation of $250 million, Angel City aims to become the first billion-dollar women’s sports franchise. Their sponsorship model and new training center are game-changers.
3. Washington Spirit (25.5/30): A multiclub ownership model with Lyon and dramatic attendance growth positions the Spirit as a powerhouse.
4. Portland Thorns (25.5/30): A first-of-its-kind training center shared with a WNBA team highlights their creativity and long-term vision.
5. Orlando Pride (24.5/30): Coming off a double-trophy season, the Pride’s aggressive roster moves and stadium upgrades have paid dividends.

Teams Poised for Growth

• Bay FC (24/30): Recently secured a training facility in San Francisco and launched a multiclub collective.
• San Diego Wave FC (22.5/30): Despite off-field challenges, the Wave’s attendance and sponsor appeal remain strong.
• NJ/NY Gotham FC (22.5/30): Making strides in the competitive New York market with aggressive marketing and high-profile sponsorships.

Teams Facing Challenges

• Houston Dash (17/30): A franchise in transition, searching for a new investor amidst uncertainty.
• Chicago Stars FC (19.5/30): Desperate for a new stadium, but their rebrand has stalled momentum.
• Utah Royals (20/30): Improved spending on players, but their long-term vision remains unclear.

The Big Picture

The NWSL is undergoing a period of rapid growth and transformation. While some teams are setting the standard with bold investments and clear visions, others risk falling behind. The 2025 season will be a pivotal moment for the league as it continues to elevate the profile of women’s soccer globally.