Introduction

Every football kit tells a story, but the journey from concept to launch is far from simple. Designing a jersey that resonates with fans requires a blend of creativity, technical expertise, and a deep understanding of the club's identity. Here's an in-depth look at how a Premier League kit is created.

Step 1: Creating a Concept

The design process begins over a year before the kit's release. Clubs and designers collaborate to brainstorm ideas, drawing inspiration from the club's history, local landmarks, or significant events. For Sunderland's 2025-26 home kit, the Keel Crossing, a new footbridge over the River Wear, served as the primary inspiration. This £31 million project symbolizes the connection between the city and its football club.

Key Considerations:

• Timeliness: The design must align with current events or milestones.
• Symbolism: The kit should reflect the club's identity and its bond with the community.

Step 2: The Design Process

Once the concept is finalized, the design phase begins. This involves extensive research, initial sketches, and feedback collection. The goal is to create a technical document that details every aspect of the kit, from colors and graphics to materials and fit.

Design Elements:

• Architectural Inspiration: Designers often incorporate elements from local landmarks, such as railings, lighting, and negative spaces.
• Graphic Integration: Patterns inspired by the chosen concept are melded into the jersey's design.
• Technical Details: Sublimation techniques ensure the design translates well onto the actual garment.

Step 3: Launching the Kit

After months of refinement, the kit is ready for launch. This is a critical moment, as fan reception can make or break the kit's success. Sunderland unveiled their 2025-26 home kit with a promotional video featuring club legend Kevin Phillips, highlighting the design's inspiration and the club's return to the Premier League.

Launch Strategies:

• Marketing Campaigns: High-quality promotional materials showcase the kit's design and backstory.
• Fan Engagement: Positive fan reception is crucial, as it drives sales and fosters a sense of pride among supporters.

Conclusion

Designing a Premier League football kit is a complex yet rewarding process. It requires a deep understanding of the club's identity, meticulous attention to detail, and a commitment to creating a product that resonates with fans. When done right, a football kit becomes more than just a piece of apparel—it becomes a symbol of unity and pride for the entire community.

ESPN FC senior editor Tony Mabert contributed to this report.