Exeter Chiefs Make Major Coaching Change Ahead of Premiership Return

Long-serving Exeter Chiefs head coach Ali Hepher has been removed from his role "with immediate effect" following a difficult Premiership campaign, with forwards coach Rob Hunter stepping up as his replacement. The decision comes as the Chiefs sit second-bottom in the league and suffered a collapse in the Premiership Rugby Cup final against Bath.

Transition Plan for Hepher

Hepher, who has been in charge since 2017, will shift focus to overseeing the team's backs and attack strategy for the remainder of the season before transitioning to a role in the club's academy system. Exeter director of rugby Rob Baxter praised Hepher’s 16-year tenure, which included guiding the club to their first Premiership title and a European double in 2020.

Baxter said: "Ali has been a key part of our success, but now is the right time for a new direction. We’re excited for Rob Hunter to bring fresh energy to the role."

Hunter’s Promotion and Background

Hunter, 52, joined Exeter in 2013 after coaching England Under-20s and brings extensive experience as a former London Scottish and Northampton Saints forward. Baxter emphasized Hunter’s tactical knowledge and leadership as crucial for revitalizing the squad.

Analysis: A Necessary Shift?

• Recent Struggles: Exeter’s dramatic decline—from six straight Premiership finals to just two wins this season—prompted the change.
• Financial Considerations: Hepher’s move to the academy may reflect budget constraints after his recent long-term contract extension.
• Fan Reactions: Supporters are split—some see this as overdue, while others worry about losing a club legend’s influence.

What’s Next for Exeter?

The Chiefs will appoint a new attack and backs coach in the offseason, while Hepher mentors young talents in the academy. Hunter’s first test comes this weekend as Premiership play resumes.

Will this shake-up restore Exeter’s elite status? Follow all updates as the Chiefs fight to climb the table.