Gemma Grainger: The English Architect Behind Norway's Women's Football Revival
Discover how Gemma Grainger, the only English manager at the Euros, is transforming Norway's women's football team with her unique coaching philosophy.






Adapting to a New Culture
Gemma Grainger, the 42-year-old head coach of Norway's women's football team, has seamlessly integrated into Norwegian life since taking over the reins 18 months ago. Standing at 5ft 10in, Grainger humorously notes that she finally feels average in height among the tall Norwegians. Her journey from Middlesbrough to Oslo has been marked by significant cultural adaptation, both on and off the pitch.
Building a Holistic Team Culture
Grainger's coaching philosophy is deeply rooted in empathy and leadership. She emphasizes the importance of creating a 'holistic' environment where players can be themselves. "As an international manager, it's about taking care of people," she explains. Her approach has resonated well with the team, including captain Ada Hegerberg, who praises Grainger's empathic and intelligent leadership.
Leading Norway into the Euros
This week, Grainger faces her biggest challenge yet as she leads Norway into the Euros. Her calm demeanor and passion for the game have been instrumental in preparing the team for this high-stakes tournament. Despite the pressure, Grainger remains focused on making the country proud and ensuring the team enjoys the experience.
A Career Built on Experience
Grainger's extensive coaching career includes stints with Leeds United, the England youth teams, and as assistant coach to the Lionesses under Mark Sampson. Her experience in major tournaments has equipped her with the skills needed to guide Norway through the Euros. While she remains committed to Norway, Grainger does not rule out a future return to the England setup.
The Road Ahead
Norway's recent performances under Grainger have shown promise, with a decisive 7-0 aggregate win over Northern Ireland in the play-offs. As they prepare to face Switzerland, Finland, and Iceland in Group A, Grainger's leadership will be crucial. Her vision for the team is clear: to build a cohesive unit that can compete at the highest level and bring joy to Norwegian football fans.
Embracing the Norwegian Way
Grainger's integration into Norwegian culture extends beyond football. She has embraced the lifestyle and is making progress with the language, though team talks remain in English. Her journey is a testament to her adaptability and dedication to the sport she loves.