Football Star's Controversial Remarks

Former Manchester United striker Javier 'Chicharito' Hernandez has been fined by the Mexican Football Federation (FMF) following sexist comments made during a TikTok livestream that sparked nationwide condemnation. The 37-year-old Chivas de Guadalajara forward claimed women were 'failing society by eradicating masculinity' and urged them to 'allow themselves to be led by men'.

Institutional Response

• FMF Gender Commission launched formal investigation
• $15,000 USD fine imposed with warning of career suspension
• Chivas club statement: 'Violates our equality charter'
• Mexico's first female president Claudia Sheinbaum criticized: 'Great player, outdated mentality'

Hernandez's Apology Tour

In an Instagram video addressing the controversy, the Mexico's all-time top scorer (52 goals) stated:

'I take full responsibility for my careless words. To the women athletes paving the way in Mexican football - your strength inspires me to do better.'

The 2010 World Cup star revealed he's undergoing mandatory gender sensitivity training through Liga MX's diversity program.

Career Crossroads

Sponsorship Impact: Nike Mexico has paused renewal talks for his iconic 'CH14' boot line pending investigation results.

Cultural Reckoning in Liga MX

• 78% increase in gender discrimination reports since 2022 (FMF data)
• New #EqualFooting campaign launched March 2024
• Women's Liga MX Femenil attendance up 214% this season

This controversy emerges as Hernandez attempts to revive his career with childhood club Chivas, currently sitting 9th in Liga MX's Clausura tournament.