The landscape of college football is undergoing a significant transformation with the rise of general managers (GMs). GMs are now playing a crucial role in shaping teams and rosters. Their influence is growing, with many coming from the NFL, bringing expertise but also facing challenges. The responsibilities are expanding, including handling salary caps and recruitment. Schools are investing in these positions, and the competition is heating up. But there are questions about how well NFL experience translates to the college game.

The transfer portal and name, image and likeness era have added complexity. Front offices are rethinking their strategies and staff structures to keep up. Success depends on finding the right balance and approach in this evolving environment.

It's an exciting time for college football, with GMs at the forefront of these changes.