The Legacy of Indiana's Bison Mascot

Indiana University's bison mascot, once described as "the devil with a cheerleader in it," has made a remarkable comeback after a 50-year hiatus. This revival was fueled by a passionate professor, underground student government action, and a beloved campus bar. The bison, originally adopted in 1965, was retired due to its impractical costume and the football team's lackluster performance. However, the mascot's legacy endured, and in 2025, it returned to the sidelines of Memorial Stadium.

The Early Years and Retirement

The bison was chosen as Indiana's mascot in 1965, inspired by its historical significance in the region and its presence on the state seal. Despite its initial popularity, the mascot's oversized head and uncomfortable costume led to its retirement by 1969. The bison's brief tenure coincided with a decline in Indiana football, further diminishing its appeal.

The Revival Movement

The movement to bring back the bison began in earnest in 2020, led by humanities professor Paul Gutjahr. Gutjahr saw the bison as a symbol of resilience and community, especially during the COVID-19 pandemic. He created bison-themed merchandise, which quickly gained popularity on campus. The campaign gained momentum with the support of associate dean Galen Clavio, who promoted the bison on his podcast and distributed merchandise to students.

The Little 500 and the Bison's Return

The bison's return was solidified during the 2024 Little 500, a prestigious bike race at Indiana University. The event featured a bison mascot named Ryder, which was a hit among attendees. The positive reception from students, alumni, and university officials signaled that the bison's return was imminent.

The Unveiling of Hoosier the Bison

In 2025, Indiana University officially unveiled Hoosier the Bison, the new mascot for the Hoosiers. The unveiling was accompanied by a series of videos that paid homage to classic films and celebrated the mascot's return. The bison's comeback was met with overwhelming enthusiasm, marking a new chapter in Indiana University's athletic history.

The Future of Hoosier the Bison

As Hoosier the Bison prepares for its debut season, the university is keeping its plans under wraps. However, the mascot's return has already generated significant excitement, and its presence is expected to enhance the game-day experience for fans. The bison's resurgence is a testament to the power of community and tradition in college sports.