Cleveland Browns Introduce 'Alpha Dawg' Helmets for 2025 NFL Season
The Cleveland Browns reveal their new 'Alpha Dawg' helmets, set to debut in three key NFL games this season, marking a historic shift in team aesthetics.

The Cleveland Browns have officially unveiled their new 'Alpha Dawg' helmets, a bold all-brown design that will be featured in three regular-season games during the 2025 NFL season. This marks a significant moment in the franchise's history as it introduces brown helmets for the first time.
Design and Significance
The 'Alpha Dawg' helmet boasts an all-brown matte shell, complemented by a brown stripe flanked by two orange stripes in the middle. The facemask is also entirely brown, creating a cohesive and striking look. According to JW Johnson, the Browns' executive vice president, this design symbolizes the team's ambition to be leaders in the NFL.
Game Appearances
Fans can catch the Browns sporting these new helmets on:
- September 21 against the Green Bay Packers
- October 19 against the Miami Dolphins
- December 7 against the Tennessee Titans
Each game will see the team don the 'Alpha Dawg' helmets alongside their all-brown uniforms, creating a unified and intimidating presence on the field.
Historical Context
This new helmet is part of the NFL's expanded uniform policy, allowing teams to showcase more variety in their gear. It joins the Browns' existing standard orange helmet and alternate white helmet, offering fans and players alike a fresh look that pays homage to the team's rich history.
Fan Reactions
The announcement has already sparked excitement among fans and sports enthusiasts, with many taking to social media to express their enthusiasm for the new design. The 'Alpha Dawg' helmet is not just a piece of equipment; it's a statement of the Browns' identity and aspirations for the upcoming season.
Stay tuned to see how the Cleveland Browns perform in their new gear and whether the 'Alpha Dawg' helmets bring them the success they're aiming for in the 2025 NFL season.