BBC and ITV Secure Four-Year Six Nations Broadcast Deal: Free-to-Air Rugby Until 2029

Major Broadcast Deal Secures Six Nations’ Free-to-Air Future

The BBC and ITV have finalized a groundbreaking four-year agreement to continue broadcasting the Six Nations Rugby Championship on free-to-air television until 2029. The deal ensures widespread accessibility for rugby fans across the UK, reinforcing the tournament’s status as a cornerstone of the sporting calendar.

Broadcasting Breakdown:

BBC Sport will deliver live coverage, TV highlights, and digital clips for the championship, including Scotland and Wales' matches.
ITV retains exclusive rights to England’s fixtures, broadcasting 10 live games per season, including high-profile clashes with Ireland, Scotland, and Wales.
The BBC will also cover the Women's Six Nations and Under-20s Six Nations across TV, iPlayer, and radio platforms.

Key Statements:

Alex Kay-Jelski (BBC Director of Sport):

"This deal is fantastic news for rugby and the BBC, keeping the sport accessible for as many people as possible... We are proud to share every thrilling moment with audiences across the UK."
Niall Sloane (ITV Director of Sport):

"A monumental deal for rugby fans... The tournament is always one of the sporting highlights of the year."

Why This Matters:

Rugby’s Exposure: England captain Maro Itoje and Six Nations CEO Tom Harrison emphasized the importance of free-to-air broadcasting for growing the sport’s audience.
Financial Stability: The Rugby Football Union (RFU) highlighted the balance between financial targets and fan accessibility, ensuring sustained investment in grassroots rugby.

Background:

The Six Nations has been free-to-air since 2003, resisting pay-TV bids (e.g., TNT Sports) to prioritize broad viewership.
Culture Secretary Lisa Nandy praised the decision, calling the tournament a “crown jewel” that unites the home nations.