The London Marathon has made a significant decision to no longer post on X. The race director, Hugh Brasher, believes that the social media platform has become a place filled with vitriol and is no longer a positive space. This decision comes in the wake of abusive incidents, such as the body-shaming faced by Eilish McColgan. The marathon, founded with the aim of bringing joy and celebration, feels that X no longer aligns with its values. With over 56,000 participants expected this year, the event strives to break records while upholding a positive atmosphere.