ATP's AI Safety Tool Enhances Online Security for Tennis Players

The Association of Tennis Professionals (ATP) has successfully utilized an AI-driven safety tool to shield the world's leading male tennis players from severe online abuse. Over a 12-month period, the tool scanned more than 3.1 million messages directed at the top 245 male players, identifying and blocking over 162,000 posts containing severe abuse in real time.

Key Insights from the Safe Sport Initiative

• Abuse Detection: The initiative revealed that one in ten comments to male players contained abuse, with certain players experiencing abuse rates as high as 50% on their social media pages.
• Legal Actions: Since its inception in July 2024, the initiative has escalated more than 3,300 comments for action, leading to 28 police referrals.
• Player Testimonials: ATP player advisory council member Dusan Lajovic emphasized the importance of Safe Sport in creating a healthier online environment, free from hateful comments and negative messages.

Challenges and Ongoing Efforts

Despite its success, the Safe Sport Initiative has not been able to detect every instance of abuse. Online abuse remains a significant issue, particularly around major tournaments and following player defeats. British player Katie Boulter shared her experiences with BBC Sport, highlighting the increasing severity and frequency of abuse she faces.

Broader Implications for Tennis

The ATP's efforts underscore the need for continued innovation and collaboration to combat online abuse in tennis. The initiative serves as a model for other sports organizations aiming to protect their athletes from the detrimental effects of social media abuse.

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